Make them Cool - Argos

For this brief, we were asked to make dull brands 'cool'. I was given Argos as a brand, so I started by looking at what they currently offer and analyzed it to see what I could do to make them 'cool'. For this brief the chose channel for the final outcome was Instagram, so I had to keep that in mind for the format of the work that I produced for it. After doing the researched I started to develop 3 ideas at first I found this quite a challenging task at first and the ideas that I produced were bland. But then I thought of the idea of creating collections for different personas which I thought would work really well in response to the brief. This is my creative process for it:

Harry Wilson