UNI // Term 3 - Branding and Brief introduction
UNI // WEEK ONE
For the first week after our 3-week break for the easter holidays we were Introduces to the new brief. For this term's brief, we have been set 3 mini briefs within one; The fist being a rebrand and packaging brief, the second being a viral campaign and the third being a campaign for a supermarket product. When being giving this brief I had mixed thoughts about it as I was confident with the first part of as I'm quite confident with branding as I do I as part of my work outside of uni and I have completed numerous branding projects in past. But with the other two parts to the brief, I was not as confined as I struggle to come up with concepts but sore this as an advantage as It will allow me to develop this.
For the next couple of sessions after being indroduced to the new briefs we were told the basics about logo desing as well as being set quick tearn around re-branding tasks.
For the second re-brand task we were asked to pick a brand of our chose or the barbican, which I chose.
For this, I started to collect references as well as images of the building and other brutalist architecture. From these references I decided to create the word 'Barbican'